Human Connection Beats AI Every Time
- Roit Feldenkreis
- Jul 1
- 4 min read
Doesn’t it feel like AI is taking over almost every industry? It’s mind-blowing, super helpful but many people find it also quite scary. If we think about the fact that in the years to come, or even before, so many jobs will be obsolete, it certainly gives us plenty of reasons to worry.
AI can write reports, build websites, structure meetings, generate content and so much more. It’s tempting to believe AI can show us how to lead, motivate, and inspire. But if there’s one thing we know for sure, it’s that human connection beats AI every time when it comes to real leadership. That's one area where we still have the upper hand, although perhaps not for long, is leadership. True leadership requires a real connection between people that’s still entirely human.
There’s a growing illusion, especially among high performers, that AI can do the heavy lifting in communication. That if we ask it the right prompts, it will tell us exactly what to say and how to say it. But leadership isn’t built on having the perfect answers. It’s built on presence, empathy, and real time interaction. These aren’t things AI can replicate, and pretending otherwise is dangerous.
The latest research only reinforces this. A global Workday survey from late 2024 found that 83% of employees believe AI actually increases the need for soft skills like emotional intelligence, communication, and ethical decision-making. (source)
Another study, analyzing 12 million job listings, revealed that as AI adoption rises, so does the demand for skills like collaboration, resilience, and human judgment. Even in tech-heavy roles like data science and machine learning, soft skills now determine who leads and who follows. (source)

And yet, even those of us who teach this stuff occasionaly forget. I recently caught myself making the same mistake. I had a strategic session with a senior executive client and asked AI to help me prep. I wanted to have a clean outline, an analysis of the topics we were about to discuss and a summary of several theories that were relevant to the meeting. What it gave me looked organized, relevant and polished, too much maybe. More than anything, it gave me the illusion that it knew better than I did.
Five minutes into the session, I was reminded of how non-perfect human connection wins AI “perfection” any day of the week. My client wasn’t a robot. He was dealing with numerous, sometimes conflicting, things at the same time. He wanted to take a step forward but was also afraid of the consequences. He wasn’t perfect and I, as his coach, was also anything but.
So I started from the top. Intead of turning to my meeting preparation sheet, I watched him closely (over Zoom, of course), and started to tune in to his facial expressions and body language, trying to figure out what was it he wasn’t telling me (or maybe even himself).
The real conversation started there. At one point, I allowed myself to ask him a difficult quuestion, one that was not on my preparation sheet. I was a bit unsure, because it was quite personal for the stage we were at, but it changed the course of the entire meeting and gave him the opportunity to truly open up about his challenges. That was the point where the trust between us was actually formed, in that moment of vulnerability and connection.
That meeting reminded me that AI can be a tool, but it’s not a guide. It can suggest directions, but it doesn’t know where to turn when the human in front of you hesitates or breaks down. That’s your job, and that’s the part too many leaders are ignoring.
AI doesn’t belong in the middle of a tough conversation. It can’t replace the feel of a room when something’s going unsaid. It won’t sense the discomfort in someone’s voice or the opportunity in it when they pause and give you space to respond. It won’t make a call when there are competing values and it won’t rebuild trust after it’s been broken. Those moments require you to be fully present, grounded, and emotionally aware.
The risk is subtle but real. The more polished your AI tools get, the more tempting it is to lean on them, but leaders who do that slowly lose their edge. Once communication starts sounding generic and rehearsed, feedback will lose weight and eventually teams will stop bringing real challenges to the table.
The leaders who rise in this new environment will be the ones who stay sharp where it matters: in their attention, in their timing, in their ability to make others feel seen and understood. That comes from practice, having real conversations with real people.
Don’t let AI replace you as a leader. Don’t make yourself redundant. Don’t let it dull your instincts and intice you to stop developing your core leadership muscles. They are the ones who will count moving forward.
If you want to see how your executive team is really doing and if they might be costing you millions due to misalignment and unclear communication, take the C-Suite Alignment Audit.
It’s free, takes 3 minutes to complete, and you’ll receive a full, personalized report highlighting your team’s blind spots - https://quiz.bhz-group.com

Comments